Since it's getting a new trailer on the 9th, Pixar released some stuff from their next...
A new look at Cars 3 has been posted by Entertainment Weekly, indicating that the marketing for this film will definitely follow the route the ad campaign for the first Cars followed. Cars 2's marketing aligned with its far-removed-from-car-culture plot, but since Cars 3 is returning to what made the first film special, it makes sense that the promos will cater to gearheads.
We now have close-ups and more information on the two new characters: Main rival Jackson Storm and trainer Cruz Ramirez.
Jackson Storm will be voiced by Armie Hammer, which is definitely an unexpected choice but one I'm oddly very satisfied with. Not only will he be arrogant like McQueen was in the first film, he will also have this idea that racecars like McQueen are old-timers, and that they should be outmoded. Unlike Chick Hicks, who was really a frustrated vet longing to finally beat a legendary all-time champion in a race, this guy seems like he's got a real plan or two.
Cruz Ramirez is around the same age, but unlike Jackson, she respects the more seasoned types. It was previously reported that Cruz will be Lightning's trainer of sorts, and it's been revealed that she is also a long-time fan of McQueen.
Voiced by Cristela Alonzo, I'm a bit surprised by her design. I thought the supercar in the concept art from last year was going to be her...
... but I guess they decided on a new design. Either that, or the concept artwork is from a few years ago. I mean, I doubt that's Jackson in the artwork, why would Lightning be racing with him on the beach? That all being said, I prefer the new design. Looks luxurious yet powerful.
Anyways, it's great to see them giving the series a new and prominent female lead, and a Hispanic one at that. In addition to these new reveals, we have also gotten a better look at the current Lighting McQueen... You know, in pristine condition.
Less stickers... Interesting move to say the least.
Director Brian Fee, first-timer at Pixar said "Where the franchise goes from here, I have no idea what may be down the road, but I can tell you that for Lightning McQueen, as a character, I think by the end of the movie it’s safe to say that this is only the beginning for him."
Not surprising, as we live in a world where Toy Story 4 exists. I didn't think Cars 3 would be an ending to McQueen's story or anything, because he's very much a side character in Cars 2. Not like they have a master story to cap off, plus Cars is the very Pixar film that spawns billions and billions of dollars of merchandise. I think that they aren't ending it there.
Anyways, if you're new here, I've been anticipating Cars 3 since the day someone said something about the story. I love the first film, and this threequel looks to be more like it than the messy second film. I'm in.
What say you?
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